Privacy Policy

By accessing, browsing, or using this website, you agree to be bound by these terms of use and our Privacy Policy. This website is controlled and operated by Mustard Minds (referred to in this Privacy Policy as “Mustard Minds”, “we”, “us”, or “our”). This Privacy Policy outlines how we collect, use, store, and protect your personal information when you interact with our website and services.

1. Information We Collect and How

A. Information Collected Automatically
Data Points: IP address, browser type, device details, geolocation data, browsing behavior via cookies, pixels, and analytics tools (e.g., Google Analytics).
Purpose: To analyze website traffic, improve user experience, and provide tailored content and advertisements.

B. Information You Provide
Data Points: Name, email address, phone number, preferences, company details, and any other data you choose to share through contact forms, surveys, or service requests.
Purpose: To communicate effectively, respond to queries, and deliver relevant services.

C. Third-Party Data
Data Sources: Platforms such as our website, gated content, LinkedIn, AWS, Google, Meta, and other digital integrations.
Purpose: To enhance the quality of user engagement and deliver more relevant marketing services.

D. Regional Compliance

  • United States (CCPA): We may collect personal identifiers, device and internet activity data for business purposes.
  • India (DPDP): All data is collected under user consent and processed to improve service delivery and marketing effectiveness.

2. Legal Basis for Data Collection

  • Implied Consent: By using our website and engaging with our services, you provide implied consent for processing of your data for analytics, communication, and marketing.
  • Explicit Consent: Required when sharing sensitive data or when third-party data sharing is involved.

3. How We Use Your Data

We use your personal information to:

  • Deliver and manage our services
  • Personalize content and advertising experiences
  • Comply with applicable legal and regulatory requirements
  • Send newsletters, marketing materials, and promotional content

4. Cookie Policy

A. Types of Cookies

  • Essential: Ensure website functionality
  • Performance: Help us understand usage patterns
  • Advertising: Power remarketing and campaign tracking

B. Managing Cookies

  • Adjust preferences through our cookie management tool or browser settings.

C. Cookie Retention

  • Cookies are retained for a period of up to 2 years, depending on their function.

5. Opt-Out Mechanisms

  • Email Communications: Click the unsubscribe link in our emails.
  • Ads and Remarketing: Opt out via Google Ad Preferences or browser settings.
  • Cookies: Use the cookie management panel on our website.

6. Regional Privacy Rights

A. United States (CCPA):

  • Right to access, correct, or delete data
  • Right to opt out of data sales

B. India (DPDP):

  • Right to withdraw consent and request data portability
  • Response to grievances within 15 days

C. Global (GDPR):

  • Rights to access, rectify, or erase data
  • Opt-out of marketing communications anytime

7. Data Security and Transfers

  • We protect your data using firewalls, encryption, secure access controls, and regular audits.
  • Cross-border transfers are made in compliance with GDPR SCCs and other regional regulations.

8. Incident Response

In the event of a data breach:

  • Affected users and relevant authorities will be notified within 72 hours
  • We will take immediate containment and remediation steps

9. Children’s Privacy

  • COPPA Compliance: We do not knowingly collect data from children under 13.
  • DPDP Compliance: Data collection from minors follows legal norms.

10. Automated Decision-Making

  • We may use automated tools for segmentation and personalization.
  • Human oversight ensures transparency and fairness.

11. Indemnification

By providing your data, you agree to indemnify Mustard Minds against any claims arising from inaccurate or fraudulent data submissions. You are responsible for keeping your login credentials secure.

12. Partnerships & Third-Party Tools

We partner with platforms like AWS, Azure, Google Ads, Meta, and LinkedIn for data storage and service delivery. All third-party relationships are governed by Data Processing Agreements.

13. Policy Updates & Communication

We may update this policy periodically. Major changes will be communicated via:

  • Notices on our website
  • Emails for updates impacting your rights

14. Grievance Redressal & Escalation

If you have any concerns, please reach out to:
Legal Team – connect@mustardminds.com
Unresolved issues may be escalated to local data protection authorities.

15. Archival & Retention

  • Marketing Data: Retained up to 54 months
  • Transactional Data: Stored for at least 7 years for legal compliance
  • Cookies: Stored based on their functional lifespan

16. Contact Us

For privacy concerns, reach us at:
Head of Legal
📧 connect@mustardminds.com